Markus Caspari

		Markus Caspari Online: E-Mail: markus.caspari ( AT ) googlemail.com Skype: markus.caspari AIM: MCaspari77 ICQ: 28496871		Postal address: Dipl.-Kfm. (FH) Markus Caspari Jakob-Kaiser-Weg 9 64572 Büttelborn Germany

Blogs

DigitalStrategyBlog.com
B2C: E-Business, Digital Content, Online Business Development & Product Management

BusinessMediaBlog.com
B2B Digital Media, B2B Online-Marketing, B2B Marketing Strategy, Business Information

MarketingManagementBlog.com
B2C Marketing Strategy, B2C Online & Mobile Marketing, Social Media, CRM, Direct Marketing

CorporateFinanceBlog.de
Corporate Finance, Private Equity, Mergers & Acquisitions (M&A)

UsabilityPilot.com
Web Usability, User Experience (UX), Mobile Usability

AugmentedRealityBiz.com
Augmented Reality Business: Mobile Marketing, News & Games

Curriculum Vitae

Markus Caspari, born 1977, graduated in Business Administration, german degree „Diplom-Kaufmann (FH)“
with majors in Marketing Management, International Marketing and Applied Marketing (4.5 years alongside
full-time job).

Diploma thesis (2005) in the subjects areas: Marketing, Strategic Management and Business Development.
Title of diploma thesis: Status quo and development perspectives for media companies – a research to
define new business areas and their strategic direction.

Former scholarship holder of a german talent program which was initiated from the Federal Ministry of
Education and Research (3 years alongside full-time job).

Apprenticeship as specialized journalist (2 years).

Apprenticeship as industrial clerk (2 years), final grade „very good“.

Digital native with more than 18 years experience in Online-Business: For example in the early 1990s he
launched and operated as a young teenager his own Bulletin board system (BBS) with plenty of registered
users within the FidoNet, a worldwide computer network that is used for communication between BBS.
FidoNet was most popular in the early 1990s, prior to the introduction of easy access to the WWW. The
second page of this press review in a journal from 1994 (PDF) describes that Bulletin board system from
Markus Caspari and highlights the well-arranged design and good usability.

13 years work experience: Different management positions at Media & Marketing Communication Companies
(Online and Print). For example as Head of Sales & Marketing (and also part of the entrepreneur team) in
an international B2B Web 2.0 company and as Project manager in a B2C Marketing Consultancy.
Moreover Business Development Manager and Lead of Online Project Management and Online Strategy
in the B2B Media & Marketing Unit at John Wiley & Sons.

Today: Director Performance Marketing at iProspect / Aegis Media in Wiesbaden, Germany.

Key activities: Business Development, Product Management (Online), Marketing Strategy, E-Business,
Project Management, Online-Marketing, Direct Marketing, Online-Databases / Online Business Information.

Key industries: Technology, IT and Online-Media.